The brand Fiocchi, leading company in the production and sale of small-caliber ammunitions in plastic and metal mainly for sports and leisure use, wanted to communicate its product lineup in a modern and appealing way. We decided to give a photographic footprint to their boxes and brochures, adding images of the context and final user to the design. While the product specifications were still there, the layout of the boxes came out more minimalist, leaving the leading role to the the photos of the various sports.
General Electric wanted to give a new identity to its two headquarters in Milan. Our signage system has been designed to visually simplify the panels through a new organization of the messages. Of course we have strictly followed the guidelines but at the same time we were able to give the site identitiy a more clean and modern appearance.
In the context of the Milano Design Week event in Milano, ASUS wanted to participate with a stunning exhibition area. They entrusted us with the concept, the design and the realization of the whole space. The booth offered spectators a fascinating and evocative path, making them engage with various installations. For example, visitors could use the flash of their smartphones to interact with the sensor integrated in each tree of a fascinating bright forest. The latest ASUS products were showcased in a dedicated bright and spacius area where the focus was placed on the company’s new devices and technologies.
We worked on a new brand identity for MiCo DMC, a point of reference in the event organization in Milan. The new logo helped in making the brand more recognizable thanks to a chromatic contrast which divided the two parts of the name. The paper based communication tools was giving an overview of the company, showing all the different solution that they offered while the digital brochure provided a more engaging user experience.
Brema Icemakers, an important Italian company that produces ice machines, wanted to refresh their sales tools. We decided to turn the communication concept toward the final user’s point of view. Our goal was to picture real life situations where these machines were actually used; we organized varius photoshoot session in all the various contexts, capturing the people at work. This material has then been used on the product brochures, catalogue and a digital configurator.
We took care of designing and realizing a stand for Petti, an excellence in the food sector and in the Made in Italy tradition, who participated in TUTTOFOOD exhibition. The space was equally divided in three parts: an exposition area for the products, a proper kitchen for the cooking shows and a meeting area. The typical street-food kiosk elements combined with a more rigorous layout and a high standard of quality in the realization made Petti stand out and attracted numerous visitors of the fair. We’ve also edited a video and produced promotion materials that have been distributed during the event.
In the Milan luxury hotellerie just few can compete with the extraordinary standards of hospitality and attention to the customer of the Principe di Savoia, a veritable institution in the city. It follows that such a structure needs an appropriate image and communication. We were entrusted of designing brochures that could narrate the history of the hotel and describe all the kind of services that were offered; we came up with a very elegant and exquisite layout, giving an identity to each of the four seasons. Needless to say, all the communication instruments have been realized with elaborate typographic processing and premium materials.
Alstom has decided to globally standardize the presence of the brand and the signage system in all its headquarters and production plants, entrusting us with the task of developing the project. We started with the creation of an accurate manual of guidelines accompanied by a series of physical and digital tools that allowed easy understanding and application in all the structures. The contents have been translated into 25 languages including non-Latin languages. To make everything even more practical we designed a whole kit composed by manuals, DVDs and USB drives, all divided in chapters for each cathegory of application. To complete the project, we developed an Interior Design project with scalability and modularity features designed to standardize all the Welcome Areas. The project won first prize at the GrandPrix Advertising (best Brand Identity project) and second prize at the Davey Awards in New York.
Living Steel is the organization that globally represents the largest steel producers, promoting its application in the world of construction. For this reason it organized an international competition amied to engineering and architecture firms. Studying the subject, we came out with a logo that could reflect the spirit of this innovative technology. After a tender between world-class agencies, we have been entrusted with the study of the identity of this important event starting from the naming up to the realization of the logo and the exhibition format. Sky Life International Architecture Competition was held for the first time in Buenos Aires and in the following years it has been organized in the main capitals of the world.
The Bogogno Golf Club, a premium resort in the north of Italy with two full eighteen-hole courses, needed to work on its image and communication to reflect the quality of the structure. We began with the restyling of the logo, keeping the elegance and the class typical of the discipline, adding a more modern and clean touch. For the brochure we decided to give a photographic footprint; it was quite innovative for the time to organize an aereal photoshooting with what was an ancestor of a modern drone. Last but not least, we designed their website, one of the first steps into the digital transformation.
