BRAND & COMMUNICATION

Brand identity

How is value communicated? How can we make perceived the value of a product, service or brand? The answer is our mission! Brand Design is the visual construction of the values of a brand through which to make potential customers understand the philosophy and the added value of a company. Brand Design is much more than just the graphic construction of a logo. Our goal is to ensure that any interaction with the Brand expresses the same values regardless of the context and the person who is interacting with it, based on internal and external contacts with the company.

What we do to develop your company’s brand:

  • Research and Analysis
    It is a fundamental activity to acquire all the informations inside and outside the company and lay the foundations for the next stepsspanspan
    Brand strategy
    It is a wide-ranging plan that aims to define all the aspects and benefits that the branding project will produce
  • Naming
    With this activity we create verbal identities capable of expressing the promise of the brand and making it easy to be identified by the customers
  • Brand design
    We study all the graphic, chromatic and stylistic elements so that a brand is easily recognizable and distinguishable from other brands on the market
  • Corporate identity
    It is the combination of the organization’s name with all the visual, chromatic and stylistic elements. It is the manifesto of the brand, how it looks and how it wants to relate with the public
  • Brand manual
    They are a very important elements in building and maintaining a brand. They include all the elements of design, strategy and written, verbal and visual communication of a brand

When is a branding strategy necessary?

Foundation
Your company is in the beginning of its life and you need to give it a clear and distinct identity.
Your added value will be your business card.

Renovation
Times change as well as the communication,
shapes and colors have a meaning according to the historical context in which they are mixed in.

Evolution
Evolving a brand is necessary to keep up with the change in its customers and with the new ways of using services.

Corporate Identity


The creation of the corporate identity is a fundamental step for any Brand. But what exactly is a Corporate Identity? We can briefly say that it is the set of all the elements which an organization shows to the public; from the brand, to the colors, from the graphic composition to the tone of voice used in the communications. Everything that appears externally of a Brand defines its Corporate Identity which, to be credible, must be strongly connected to the internal part, the non-visible one which is represented by the values, mission and vision of the Brand itself.

Discover other skills in the field of Brand identity

Do you need more infos?

Fill in the form and we will get back to you.

All fields are required.

 

Form italiano