The brand Fiocchi, leading company in the production and sale of small-caliber ammunitions in plastic and metal mainly for sports and leisure use, wanted to communicate its product lineup in a modern and appealing way. We decided to give a photographic footprint to their boxes and brochures, adding images of the context and final user to the design. While the product specifications were still there, the layout of the boxes came out more minimalist, leaving the leading role to the the photos of the various sports.