Portfolios

We developed a multichannel marketing campaign with the goal of engaging well skilled ICT professionals in the development and management of ICT solutions and attract them to attend the event, relying on the great value proposition of RED HAT product line-up and services. We developed a newsletter and a dedicated landing page, enriched with custom quality contents to interact with the prospects and convince them to attend The Community of Open Innovators. The event was held in the location of Italia Garage Customs, the historic former distributor Agip, now converted in custom cars atelier. The initiative brought together about 40 Devops Managers and Decision Makers from Enterprise Customer and Prospect companies, excited to talk about technological innovation and new methods to address digital transformation. After the interventions by the sponsors, the attendees had lunch, curated by the well-known Chef Carlo Cracco, followed by a unique experience: the guests had the opportunity to simulate the driving of a real Ferrari racing car, thanks to the Allinsports professional simulator.