The Grand Hotel Parker’s of Naples, a point of reference in the hospitality, aspired towards a Michelin Star for his premium George Restaurant, so they entrusted us with the rebranding project. After studying the history of the structure we came up with a solution that perfectly represented the spirit of the Hotel and the life of the famous owner: the British marine biologist George Bidder Parker. The papers of the hand-crafted menus, the colors and shapes of the logo, the marine flora details; all these elements came together in creating a whole new vision of the restaurant that received the Michelin Star in November 2019.