To celebrate the first year of life of the new DLG1 logistics hub in Genoa, Amazon wanted to offer its employees and important guests a truly electrifying show: a stunt motocross exhibition! Continuum was involved in the design, construction and installation of signage and branding tools, in the logistics of the catering and audio service and in the organization of a stage and stalls area. The world star of motocross Vanni Odera, in addition to having performed in the company of his team in a reckless and exciting show, also took care of organizing a session of his Mototherapy, giving the possibility to a part of the public composed of disabled kids to experience this new and interesting activity.
Pop Economy is a news organization present on Sky TV that offers a rich schedule of video contents regarding different topics such as current events, economy, metaverse, covered with a modern and youthful approach. Pop Economy the first news streaming platform in Italy.
Continuum Experience Design was involved in the process of updating the identity and in the revision of all the television and digital touch points, developing a modern and dynamic communication / visual style capable of adapting to the target and tone of voice of the newspaper.
In addition to the restyling of the brand and the coordinated image, an important part of the work was dedicated to the creation of the website www.popeconomy.tv, a repository of all video content organized by theme / channel, daily updated by the editorial staff. Particular attention was paid to the user experience, allowing users to find and view the chosen content within few clicks.
Thanks to a close cooperation with the journalists and technicians of the newspaper, we have also created the guidelines for the creation of the visual interface of the video content that can be adapted on the different platforms; this project consisted in a 360-degree work that highlighted the agency’s ability to move in projects that merge the digital world with the brand to build a strong and easily recognizable identity.
Federazione ANIE, one of the largest trade organizations in the electrotechnical and electronic sector of the Confindustria system, has entrusted Continuum with the creation of the 2022 Annual Report, a document that contains infographics, tables and datas regarding a year of work. With the aim of presenting the document, ANIE organized a special event for which Continuum created the badges, the roll-ups, the signage, the PowerPoint format for the presentation and the digital invitation. All these elements are connected by the image of a sunflower and each petal corresponds to one of the 13 associations of ANIE. In fact, the themes are green, sustainability and ecological transition, current and important topics for the Association, which is active and protagonist of this important change.
Ferraiolo, a Milanese company that deals with the registration of trademarks, patents and copyrights, relied on a website that was now obsolete and not very effective. At Continuum we took care of reorganizing all the contents, gathering important information on the long history of their business and giving a new and more modern look to their digital presence. We have supported the client in the content production that could describe their work, their services and the paths that accompany their potential clients in the registration and defense of their ideas. We also took care of redesigning the identity of the company, starting from the logo and then applying it to the identity elements and to all the new paper and digital tools that we have created, thus giving the customer a complete and effective graphic / content consistency.
Amazon, as part of a pro bono project on the territory, donated reading areas equipped with Kindle devices for educational purpose to the Onlus organization Albero della Vita in the three offices in Milan, Naples and Genoa. Continuum Experience Design was commissioned to create this installation consisting of various elements and a series of panels with illustrations related to the world of childhood.
On the occasion of ENLIT 2021, an important international eventdedicated to strategic issues in which about 2000 delegates from the highest corporate offices in the energy field took part, Continuum was commissioned to design the Italian Pavilion stand on behalf of the ANIE Federation, one of the major organizations category in the electrotechnical and electronic sector of the Confindustria system. The stand consisted of 10 exhibition spaces, in each of which an innovative product was presented by the various participating companies. The central area of the stand was dedicated to speeches, organized in a small audience in which an audio / video system was installed. All harmoniously connected by the graphic line specially designed and realized by Continuum.
Sicurezza, a leading event in Italy and one of the most important in Europe as regards the security and fire sector where courses, workshops and meetings dedicated to vertical insights, future scenarios and innovative technologies are offered, hosted the ANIE stand, which it entrusted its design at Continuum. This Federation includes member companies, suppliers of cutting-edge technological systems and solutions, an expression of the technological excellence of Made in Italy, the result of significant annual investments in Research and Innovation. The stand therefore needed to reflect this spirit, through clean, minimal and modern lines. The stand therefore needed to reflect this spirit, through clean, minimal and modern lines. The exhibition space consisted of a single space, where a meeting area was developed to allow the exchange of contacts between the participants, while along the entire back wall an articulated graphic made of irregular lines transmitted a sense of dynamism and three-dimensionality.
Omniwash, now a consolidated customer for many years, has still placed trust in us for the creation of its new sales tools, including a presentation document dedicated to a new high-end product. To homologate these tools from a photographic point of view, they also turned to us for the photo shooting service, which allowed the new products to be integrated in an absolutely homogeneous way with the classic lines. The new layout that we have developed, allowed the products to be presented in a clearer and more orderly way.
AICE, the Association which, within the ANIE Federation, represents the companies active in the sectors of energy cables and accessories, communication cables and conductors for electrical windings, has entrusted Continuum for the creation of a celebratory volume in honor of the 25th year from foundation. A specific graphic line has been studied to recall the sector in which the association operates, alongside a color palette dedicated to the colors of the Italian flag. The electric cable, identifying element of the concept, also creates an interesting effect of continuity between the pages, a connection that certainly belongs to AICE, as a representative in the energy sector.
Continuum Experience Design goes overseas; Parafix, an important multinational company based in Brazil and leader in fastening systems, has entrusted our agency with the study of the new brand and corporate identity. The rebranding operation is the first of a series of activities aimed at consolidating Parafix as an important player at an international level in sectors ranging from automotive, medical to the aeronautical industry.
The project also strengthened the collaboration with Targget House, a media intelligence agency in São Paulo, which collaborated in developing Parafix’s analysis and brand positioning activities in the local market.
WHAT WE DID
Brand Analysis & Positioning
Brand Identity
Corporate Image
Site Signage
What we did
Brand Analysis & Positioning
Brand Identity
Corporate Image
Site Signage
Brand Analysis & Positioning in collaboration with Targget House
