Pop Economy is a news organization present on Sky TV that offers a rich schedule of video contents regarding different topics such as current events, economy, metaverse, covered with a modern and youthful approach. Pop Economy the first news streaming platform in Italy.

Continuum Experience Design was involved in the process of updating the identity and in the revision of all the television and digital touch points, developing a modern and dynamic communication / visual style capable of adapting to the target and tone of voice of the newspaper.

In addition to the restyling of the brand and the coordinated image, an important part of the work was dedicated to the creation of the website www.popeconomy.tv, a repository of all video content organized by theme / channel, daily updated by the editorial staff. Particular attention was paid to the user experience, allowing users to find and view the chosen content within few clicks.

Thanks to a close cooperation with the journalists and technicians of the newspaper, we have also created the guidelines for the creation of the visual interface of the video content that can be adapted on the different platforms; this project consisted in a 360-degree work that highlighted the agency’s ability to move in projects that merge the digital world with the brand to build a strong and easily recognizable identity.