La Residenza,an assisted residence for self-sufficient elderly people based in Malnate, needed to give its website a new look and a new reorganization of the digital contents, in order to make it cleaner, more effective and usable by the identified target. Continuum Experience Design took care of completely redesigning the interface, enriching it with a coherent and functional system of colors and icons. It has been studied a dedicated mobile version in order to facilitate the usability of the device that was identified as the favorite by users. It as been carried out an optimization of the pages to improve crawling, indexing and positioning on search engines, making the new web site easier to find on the internet.