The associated accounting firm ABPS had an outdated website which did absolutely no justice to the professionalism of the team and the refinement and elegance of the offices, designed by the Canadian designer Ginette Caron. They turned to Continuum Experience Design with the aim of being represented by a website at the height; not just creativity, design, UX but above all a storytelling capable of displaying the evolution of the studio, the expansion of the target and the evolution and the interaction with the market.. A system of abstract icons has been designed to represent individual services, the same graphic style that was then used to represent the cities in which the various offices are located. Exploiting the studio’s need to have professional photos of the team and offices, we’ve directed the photoshoot to create ad hoc images to be included in the new website, thus offering original content tailored to the customer. As a result of the redesign of the site, an SEO operation was started, aimed at making the website more indexable and therefore easier to find on the search engines.