Sometimes companies generate leads through digital channels, sometimes an event turns out to be the most effective solution. In this case a combination of the two best suited the needs of SAP and INTEL. The project is inspired by a specific SME co-marketing plan that united the two multinationals and involved 30 companies that became testimonials of the campaign. We then developed a series of social campaigns through videos and interviews and created a web site linked to different landing pages, depending on each specific theme of the target group together with a very profiled DEM campaign. A complete and articulated Digital Marketing project that ended with a series of events that allowed the meeting between the companies.

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