Continuum Experience Design goes overseas; Parafix, an important multinational company based in Brazil and leader in fastening systems, has entrusted our agency with the study of the new brand and corporate identity. The rebranding operation is the first of a series of activities aimed at consolidating Parafix as an important player at an international level in sectors ranging from automotive, medical to the aeronautical industry.

The project also strengthened the collaboration with Targget House, a media intelligence agency in São Paulo, which collaborated in developing Parafix’s analysis and brand positioning activities in the local market.